Administer the agency's social media marketing and advertising.
Plan and execute plans to reach the target audience through appropriate channels (social media platforms , e-mail, etc…)
Brainstorm and develop ideas for creative marketing campaigns
Create social media strategies to achieve clients marketing targets including SWOT analysis, competitive analysis, tactics, determine brand persona & brand voice
Manage, create and publish original, high quality content
Administer all agency's social media accounts ensuring up-to-date content
Liaise with writers and designers to ensure content is informative and appealing
Collaborate with account managers and Marketing and Product development teams to create social ‘buzz’ regarding new plans.
Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
Deliberate planning and goal setting
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
SEO (search engine optimization) and generation of inbound traffic
Implement a content editorial calendar & publishing schedule to manage content and plan specific, timely marketing campaigns.
Determination, bench-marking, messaging and audience identification.
Generate, edit, iterate and publish social media ads.
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